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| Michael G Scott, DDS |
Michael G. Scott, DDS
Senior V.I.P. Consultant
Twenty-nine years ago in 1981, Dr. Mike Scott wrote
a letter and mailed it to all of the homes near his dental office in Palo Alto, CA and received approximately 150
responses. Later the letter became known as his 'Dear Neighbor Letter'.
The start-up campaign was a revelation to him that people appreciate
getting an advertisement in the mail to come in for a dental examination. In just 4 years he went from an
average production/collection of $150,000 per year and less than 12 new patients per month to over $600,000 and as many as
150 new patients per month.
Dr. Scott was so excited with his
new found success that he launched a business which he named "Ethical Marketing Principles"
and spent 2 years traveling nation-wide teaching dentists how to build their practices using his new marketing system.
It was an instant success but after four years on the road he decided
to give up his marketing business and stay at home to build his practice and be with his family.
He is now semi-retired and the senior partner in a thriving private practice in Santa Rosa which
he grew from zero patients in just 4 years. As usual, he began mailing postcards but by this time he was an
expert at creating attractive offers and layouts that guaranteed overnight new growth.
The first year in his new location was intended to just be a 2-3 day per week practice to keep
a steady but small income coming in to prevent him from spending all of their savings. Over the following 48 months the production and collection grew from $0.00 to $52,000 the FIRST
MONTH to $2.25 Million total over the next 4 years.
His knowledge of marketing and case presentations
is phenomenal and his promise to help you build your practice for pure growth and income, supporting an associate or selling
and retiring is simply this:
"If
your annual revenue is between $250,000 and $500,000 per year, we can help you double your annual
revenue in the next 18 months by marketing for you using Dr. Scott's 29 year proven marketing system and working with you
one-on-one in your office to teach you how to double your case acceptance and annual revenue."
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